Developing social media strategies with the aim of increasing brand awareness and customer engagement
Analysing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams, outlining any necessary changes to the overall digital marketing plan
Creating captivating content for an organisation’s social media sites, which may include writing blogs, articles, posts and multimedia content
Staying up-to-date with the latest social media trends and digital technologies
Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
Developing and overseeing competitions and campaigns to draw attention to a brand
Setting measurable goals for campaigns, measuring and showing the Return on Investment (ROI)
Monitoring and responding to customer feedback, comments and social media posts
Managing a social media team and guiding junior members
Liaising with other departments and creatives to create a holistic and effective online marketing strategy
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