Terms of Reference (ToR)
Develop, organize and conduct Awareness Campaign with Environmental Days
Caritas Switzerland (CACH) is an independent Swiss NGO, engaged in Switzerland and more than 20 countries worldwide, including Kosovo. Our mission is to prevent, combat and eradicate poverty in a sustainable manner. To achieve this goal, CACH employs a policy of equity: we support inclusive communities with opportunities for everyone regardless of their ethnic background, group affiliation, or gender. CACH has been working in Kosovo since 1999, focusing on social inclusion, rural development and rehabilitation. Based on the Strategy 2021-2025, our central themes are Climate Change, Income Generation and Migration. For more than twenty years, CACH has worked closely with municipalities to increase incomes in agriculture and preschool education, and for three years for the sustainable (re) integration of returnees.
1.1 YENI PROJECT
As of January 2022, CACH implements the YENI project which is designed to help the Kosovar local authorities to increase their capacity to address the country’s climate change vulnerabilities by focusing long-term on youth via schools and education in the local context. To accomplish this overall goal, the project activities are focusing on tackling existing barriers to make behavioral change constructively possible. The YENI project aims to motivate youth for climate change engagement and vision, as well as complementing skills, to enable them to become active citizens and make their contribution to mitigating or adapting to climate change. Therefore, the project will facilitate the strengthening of the role of youth as agents of climate change in the targeted municipalities.
1.2 YENI Project Outcomes
2. BACKGROUND OF THE ACTION
Environmental pollution and degradation of natural resources have taken an increasing rate during the past two decades in Kosovo, in addition to the existing problems linked to the limited capacities in addressing poverty, public health and employment. Nevertheless, Kosovo authorities have taken several steps toward creating a legal basis for addressing these issues through the adoption of the climate change strategy and concept document on Climate Change Law. Additionally, Kosovo endorsed the 2030 Agenda for Sustainable Development, which among others emphasizes the importance of taking immediate actions in combating climate change. Furthermore, the Sustainable Development Goals – SDG 4 (Quality education), SDG 7 (clean energy) and SDG 13 (Climate Action) emphasize the special importance of environmental education and awareness-raising on topics related to climate change and its associated impacts.
Education is a crucial component of climate change mitigation and adaptation. Increasing environmental awareness and education on the climate crisis can contribute to the effective reduction of greenhouse gas emissions and to adapting to a changing climate in both the short and long-term. Education is thus seen as a prerequisite for achieving sustainable development as an essential tool for good governance. Environmental awareness, including climate change perception, is still weak among all generations in Kosovo. Our climate is changing every single day, and it’s becoming harder and harder to forget that many of our daily choices have a dramatic effect on the world we live in.
Therefore, the main goal of this action is to launch an environmental day awareness campaign, which aims to mobilize and create awareness on environmental issues among Kosovar youth and a wide group of stakeholders as well as ensure the spreading of information’s that the youth can be more environmentally conscious. It is foreseen that several NGO-s, members of Eco-clubs from high schools of Kosovo, students, teachers, municipalities officials and a whole range of other stakeholders will participate in the campaign.
In view of the wide range of inter-related environmental issues faced worldwide, the activities shall focus on issues relating to National/ Regional/ Local concern. Promoting environmental awareness and climate action is an effective way to become an environmentalist and create a better tomorrow for our children. The idea behind is to increase awareness that our daily activity makes a difference and each of us has a role to play in the fight against climate change. Emphasis should be given to awareness activities that lead to action-oriented activities on the following identified theme “Raising Awareness on Environmental Protection and Combating Climate Change”.
4. PURPOSE AND OBJECTIVES OF THE ASSIGNMENT
The Public Relations consultancy firm/Company/communication consultancy for the annual environmental day awareness campaign (develop, organize and implement various environmental and climate-friendly awareness activities) shall contribute to the main theme of this campaign “Raising Awareness on Environmental Protection and Combating Climate Change”.
This assignment will focus on combining some of the globally leading approaches and best practices to tackling environmental issued and climate change, which focus on the adolescent role in environmental protection. Through these awareness activities, the high schools’ students, teachers and respective stakeholders will be able to generate ideas for addressing environmental issues and contribute on tackling climate change impacts (mitigation and adaptation) in Kosovo.
4.1 SPECIFIC OBJECTIVES OF THE ASSIGNMENT
This Environmental Day Awareness Campaign will focus on the main theme of this campaign “Raising Awareness on Environmental Protection and Combating Climate Change” but related to sub-themes outlined in Table 1 below:
Table 1. Environmental Awareness Campaign Schedule/Calendar 2023 (with potential implementation of the same set in 2024)
|#||Environmental days year 2023||Description of the action|
World Water Day
22 March 2023
|Prepare, organize and conduct the WWD. Develop a common public understanding of the importance of water conservation and management; importance of responsible water uses for resilience against droughts and other climate change impacts in Kosovo.|
25 March 2023
|Prepare, organize and conduct the EH in Kosovo. EH is being held every Saturday of March for an hour from 8.30 pm to 9.30 pm. The goal is to spread awareness on the importance of the Earth Hour Day, by encouraging individuals, communities, corporates, and households to turn off their lights to show support for the fight against climate change and commitment towards a better planet. Earth Hour is all about taking steps towards change by saving energy.|
Endangered Species Day
19 May 2023
|Prepare, organize and conduct the Endangered Species Day. Develop public and youth awareness about the endangered species in the world and Kosovo.|
22 April 2023
Prepare, organize and conduct the Earth Day. Develop public and youth awareness about the Earth Day.
Earth Day was founded in 1970 by United States Senator Gaylord Nelson of Wisconsin and is now organized by EarthDay.org, a non-profit collective of over 1 billion people based in Washington, D.C. The Earth Day goal is to drive positive action for our planet by collaborating with over 150,000 partners in over 190 countries.
22 May 2023
|Prepare, organize and conduct the Biodiversity Day. Help in spreading awareness in the Biodiversity in Kosovo. The International Day for Biological Diversity (IDB) aims to increase understanding and awareness of biodiversity issues.|
World Environment Day
05 June 2023
|Prepare, organize and conduct the World Environment Day. Celebrated for the first time in 1974, the theme for the original World Environment Day was “Only One Earth,” the same theme the organizer chose for this year. Shining a global spotlight on environmental issues and challenges, World Environment Day has grown into the United Nations’ flagship platform for environmental awareness and action, and year-round environmental outreach.|
World Nature Conservation Day
28 July 2023
Prepare, organize and conduct World Nature Conservation Day. Develop information on Kosovo’s nature protected zones.
The World Nature Conservation Day is celebrated every year on July 28 across the world. It aims to create awareness about the importance of natural resources and the conservation around them
Zero Emissions Day
21 September 2023
|Prepare, organize and conduct Zero Emissions Day. World Zero Emissions Day takes place on September 21. It consists of 24 hours during which, through our communal effort, the Planet will be able to take a break from CO2, greenhouse gases and other substances that cause atmospheric pollution.|
Energy Efficiency Day and
05 October 2023
|Prepare, organize and conduct the Energy Efficiency Day and Teachers’ Day. October 5th is Energy Efficiency Day and World Teachers Day! Develop some brief information and spread to ensure awareness to help teachers teach students about energy efficiency with hands-on material. Inform youth and teachers about sustainability and energy conservation.|
*Note: The contract will cover the activities on awareness for environmental days for the year 2023. However, the deliverables on the first year (2023) will be probation and subject to the continuation of these activities on the second year (2024). The contract can be extended with a repetition of the days upon successful implementation during the first year.
The following is the indicative list of activities for awareness and action components that may be organized during the Environmental Days Campaign:
- An indicative list of awareness activities that may be organized under the campaign:
- A suggestive list of action components may include:
6. OVERALL STRATEGY OF THE ENVIRONMENTAL AWARENESS DAY CAMPAIGN
7. EXPECTED DELIVERABLES
Table 2. Deliverables
|#||Delivery||Justification documents||Tentative deadline|
|1||Submission and acceptance of refined timeframe and workplan||Timeframe and workplan||2 weeks after contract award|
|2||Completed the rollout of the awareness campaign for ten (10) environmental days for the first year 2023||Reports, social media, list of participants, pictures etc.||October 2023|
|4||Submission and acceptance of interim narrative report of the awareness campaign on environmental days||Interim narrative report, timesheets||June 2023|
|5||Final narrative report of the awareness campaign on environmental days||Final Report, timesheets||November/December 2023|
8. EXPECTED TIMEFRAME
The Environmental Days Awareness Campaign activities would be spread between March 2023 - December 2023, with a potential extension to December 2024 upon successful completion of the first year.
9. WHO CAN APPLY?
Public relations (PR) and consultancy firms/ companies/ communications consultancy.
10. SELECTION CRITERIA
are the minimum requirements or standards that bidders must meet, to progress further in the procurement process. Bidders that cannot demonstrate that they meet this baseline will be excluded from the competition. Eligibility criteria are:
11. AWARD CRITERIA
The offer will be evaluated by using the best value for money approach (combined scoring method).
The technical proposal will be evaluated with 80% weight, whereas the financial one will be evaluated with 20%.
|#||AWARD CRITERIA GRID||WEIGHTING %|
|1.1||Experience of the company overall||15|
|1.3||Proposed personnel (experts)||20|
|1.4||Records and proof of success with similar works executed in the past||15|
|1.5||Proposed timeframe and workplan||10|
|2.1||Financial offer (including all expenses for video production and travel)||20|
The offer that complies with all the specifications, requirements and offers the lowest price, as well as all other evaluation criteria indicated, shall be selected. CACH is not bound to accept any offer, award a contract/Purchase Order, nor be responsible for any costs associated with a Supplier’s/Service Provider’s preparation and submission of an offer, regardless of the selection outcome. CACH encourages every prospective Service Provider to avoid and prevent conflicts of interest, by disclosing to CACH if you, or any of your affiliates or personnel, were involved in the preparation of the requirements, design, specifications, cost estimates, and other information used in this ToR. CACH implements a zero tolerance on fraud and other proscribed practices and is committed to identifying and addressing all such acts and practices against CACH, as well as third parties involved in CACH activities. CACH expects its suppliers/service providers to adhere to the Code of Conduct.
12. REQUIREMENTS FOR EXPRESSION OF INTEREST AND HOW TO SUBMIT
12.1 Expressions of interest must include:
- Technical offer, including:
- Financial offer (including all expenses for video production and travel) - signed and stamped.
12.2 General Conditions:
12.3 Method of submission:
Annex 1 – General Conditions: shorturl.at/fmIV7
Annex 2 – Exclusion Criteria: shorturl.at/mot47